19th September 2019

If you’ve not already heard the news, Boots has launched an online sexual pleasure and wellbeing category online and are now stocking sex toys in store too! We’re even more happy that So Divine has been a part of this. From bullet vibrators to massaging wands  you can find our range online and also in selected stores such as their Covet Garden store in London.

Boots’ marketing director Helen Normoyle said: ‘Our research shows that 80 per cent of people believe that your sexual wellbeing can increase self-confidence, and nearly 60 per cent of us believe it can improve general happiness.’

‘But we still don’t feel comfortable talking about female sexual pleasure and intimate health. So we are using our own communications channels – to help normalise sexual wellbeing as a topic, as well giving customers an accessible way to find out more.’

Boots survey on sexual wellbeing also found that we dedicate 86% less time, and 60% money and effort into our sexual wellbeing compared to any other part of our general wellness. Which is a big shock considering the amazing health benefits of masturbation. In addition to this, 45% of people are happy to buy or receive gifts such as sex toys for/from their partner. Kate Moyle, a relationship therapist who is working on the campaigning with Boots said “Sex is such a central part of people’s lives and has been shown to benefit our physical and mental health, but we don’t seem able to talk about it yet,” “It’s incredibly encouraging to work with a major brand like Boots to facilitate change and give people the confidence to assert what makes them feel good.”

So which So Divine Sex Toys can you find in store?

The stores now stock the following So Divine products in store:

Halo Vibrating Bullet Vibrator £7.99

Lovesexy Vibrator £15.99

Ooh La La Flower Vibrator £39.99

Wicked Game Massaging Wand £54.99

Which other So Divine products do we sell online at Boots?

As well as the products in store we also have a select number of our toys online including the following:

So Divine Lube Range £6.99 – £9.99

So Divine French Kiss Bullet Vibrator £7.99

So Divine Kiss Kiss Rabbit Vibrator £64.99

Find out more at Boots.com or you can read the following articles:


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