You wouldn’t typically consider vibrators or lube as part of your beauty regime, but soon you might. Sexual pleasure products have been infiltrating the wellness and beauty scenes recently and are slowly becoming daily care necessities, much like a good under-eye cream or body oil.
Although demand for sex products is universal, historically very few brands have spoken honestly and respectfully to women about their sex lives. Nowadays, as society challenges taboos around sex and female-led sextech companies strive to provide retail experiences that aren’t shameful or seedy, sexual pleasure is going mainstream – so much so that products like sex toys, condoms and lube are no longer exclusive to sex shops or the pharmacy's "family planning" aisle.
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