So Divine

Sex toys just got a little bit more Divine


The Sex Toy Market Is Booming

The sex toy market is going mad and here are some of the latest stats from  market research firm Technavio. 1. The global sex toy market is worth over £18 billion Yep, that's right! In 2017 the market was worth over £18 billion. To put that is perspective, it's ten times bigger than the electric toothbrush market. 2.  Online sales have played a large part in the growth of the sex toy market Lovehoney is the biggest sex toy retailer in the UK and they increased 130-fold since their first year of operation 16 years ago. Buyers enjoy the d...
FeaturedNewsSex Toy Tips

Body Safe Sex Toy Materials

Purchasing a sex toy can be quite overwhelming. Many people worry about the cost, size, shape and features, however a vast amount of people overlook the material the sex toy is made out of. This is actually a really important factor!! Especially when you are inserting these products into your body. Unfortunately unlike other industries, the sex toy market is highly unregulated and therefore some companies can use materials that are not body safe and may use porous materials that can become a breeding ground for bacteria. Luckily for you all of...
NewsPress Features

The Best Sex Toys On The UK High Street – Bustle

In Bustle's latest article they discuss the best sex toys on the UK high street. Here at So Divine it is our mission to try and break the taboo surrounding sex toys which is why you can find our products in mainstream retailers such as: Tesco, ASDA, Boots and Superdrug. It's no wonder that two of our products were featured in the article!      So Divine 'Addicted' Love Egg "If you are looking for something a little different and a hands-free orgasm sounds right up your street, then the So Divine Love Eggs are for you. Really sm...

Tonight Josephine X So Divine Easter Party

Calling all cool kids and bad bitches. Hands up if you love a Bank Holiday Sunday? We're collaborating with our friends at Tonight Josephine to bring you our most outrageous girl gang party yet.  With Tonight Josephine branded bullets, a vibrating love egg hunt, and a Rabbit to be won by the best dressed, this isn't one you'll want to miss! Dress code: Easter bunny chic. ...

Our Prosecco Flavoured Lubricant Is Available In Tesco Stores

Have you heard the news?! Our prosecco flavoured lubricant is now available to purchase from Tesco stores and online  Head to your nearest store to see if you find our latest So Divine product. Product details:  Smother our celebratory Prosecco-flavoured lubricant on intimate areas and you’ll be ready for a party. Vegan-friendly and lip-smackingly tasty, the frizzante-flavoured will ensure a deliciously smooth ride for penetration, while its sweet flavour makes it irresistible. To find out more about our prosecco lube head to our product page:...

So Divine ‘Addicted’ Love Egg Blog Features

Our So Divine 'Addicted' Vibrating Love Egg has received a range of blog features since launching just before Christmas. It has recently been listed on and we're absolutely thrilled with all of the positive feedback we've received so far from bloggers. Ace & Boogie Self Love: Six FemTech Essentials To Invest In What even is a love egg, I hear you ask. Well, following on from my earlier mention of sex toys that don’t take the form of the D, this device from So Divine takes cues from ancient eastern medicine, tantric practices and k...

New So Divine Multi-Speed Bullet Vibrators

[et_pb_section fb_built="1" _builder_version="3.18.2" custom_padding="32px|0px|0|0px|false|false"][et_pb_row _builder_version="3.18.2" custom_padding="27px|0px|11px|0px|false|false"][et_pb_column type="4_4" _builder_version="3.18.2" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.18.2"]Introducing the latest products to the So Divine range...'Whole Lotta Love' & 'Afternoon Delight' multi-speed bullet vibrators. These two new vibes are the newest family members to our bullet collection and are perfect for beginners!  Th...