September 19, 2025

So Divine’s Beauty Vibe Shortlisted for Best New Wellness Product at the Pure Beauty Awards 2025

in Sex Toy Know How

We’re thrilled to announce that our So Divine Beauty Vibe, a discreet vibrator that looks like a beauty blender - has been shortlisted for Best New Wellness Product at the prestigious Pure Beauty Awards 2025!

This nomination is a huge moment for So Divine, shining a spotlight on the way we’re redefining pleasure as an essential part of wellness and self-care.

Meet the Beauty Vibe: The Vibrator Disguised as a Beauty Blender

At first glance, the Beauty Vibe looks just like a makeup sponge you’d find in your beauty bag. But this discreet little device is actually a powerful vibrator designed to help you explore pleasure confidently and comfortably.

Discreet design - Perfect for keeping on your bedside or even tucked in your makeup kit.

Wellness-focused - Promotes relaxation, intimacy, and a stronger connection to your body.

Fun + functional - Blends seamlessly into your lifestyle while delivering satisfying results.

No wonder it’s already being talked about as one of the best vibrators of 2025!

Why People Love the Beauty Vibe

So Divine created the Beauty Vibe to break taboos and make pleasure products more accessible. Whether you’re exploring your first toy or adding to your collection, this discreet vibrator proves that sexual wellness can be playful, empowering, and stylish.

With its unique beauty blender shape, it’s more than just a vibrator — it’s a reminder that wellness should feel good, look good, and bring joy.

Why the Pure Beauty Awards Shortlisting Matters

The Pure Beauty Awards are one of the biggest events in the beauty and wellness industry, recognising products that are innovative, effective, and game-changing. Being shortlisted for Best New Wellness Product confirms what our community already knows: pleasure is self-care, and it deserves a place in the wellness conversation.

We’re so proud that the Beauty Vibe is being recognised among the best in beauty and wellness. This shortlisting inspires us to keep creating products that blend pleasure and wellbeing, always with a focus on confidence, comfort, and empowerment.

Thank you to everyone who has supported Beauty Vibe so far — we couldn’t have done it without you!

Here’s to celebrating pleasure as a vital part of wellness in 2025 and beyond. 💖

👉 Looking for the most discreet vibrator of 2025?

The Beauty Vibe is available now

Introducing the So Divine Beauty Vibe: Your New Self-Care Essential

The So Divine Beauty Vibe is here and it’s changing the game for discreet self-care. Shaped like a beauty blender and small enough to tuck into your makeup bag, this clever little vibe is designed to keep your pleasure private and your confidence sky-high.

Learn more

How To Use Anal Beads

Anal beads are a delightful addition to intimate experiences, designed to heighten sensations and explore new realms of pleasure. In this guide, we'll delve into the world of anal beads, discussing what they are, how to use them safely and sensually, and how they can enhance your intimate moments. What are Anal Beads? Anal beads are a type of sex toy designed for both beginners and experienced individuals looking to enhance their sensual experiences. They typically consist of a string or strand of connected beads, gradually increasing in size, which are intended for gentle insertion and removal. Choosing the right Anal Beads Before diving into the world of Anal beads, it's important to choose the right set that suits your comfort level and desires. Consider factors such as size, material, and flexibility when selecting the perfect set for you. How to use Anal Beads Prior to use, ensure the anal beads are clean. Wash your hands thoroughly and clean the beads using warm water and soap or a sex toy cleaner. Apply a water-based lubricant generously to both the beads and the area of insertion. Lubrication is essential to ensure comfortable and pleasurable use. Start Slowly: If you're new to anal beads, begin with the smallest bead. Gently insert it while relaxing your muscles. Pause and get accustomed to the sensation before considering further insertion. Gradual Insertion: With each subsequent bead, follow the same gentle approach. The beads are designed for incremental enjoyment, and you can insert as many beads as you're comfortable with. Communication: If you're using Anal beads with a partner, clear communication is key. Discuss your desires, comfort levels, and boundaries beforehand. Movement: Once the beads are inserted, you can gently move them in and out to create unique sensations. Experiment with different speeds and depths to find what feels best for you. Pleasure Combos: Anal beads can be combined with other forms of stimulation, such as clitoral or penile stimulation, to enhance overall pleasure. Relaxation: Relaxation is crucial for a pleasurable experience. Take deep breaths and focus on the sensations you're experiencing. After your pleasurable adventure, remember to clean the beads thoroughly with warm water and mild soap. Store them in a clean, dry place, away from direct sunlight. So Divine Wild Thing Anal Beads The So Divine ‘Wild Thing’ Anal beads offer an exciting and pleasurable way to explore new dimensions of intimacy. Crafted from body-safe materials including liquid silicone, the So Divine pleasure beads offer a luxurious touch that enhances both comfort and stimulation. The materials used are non-porous and easy to clean, ensuring a hygienic and enjoyable experience every time you use them. The silicone also allows for flexibility, adapting to your body's contours and movements, which is especially important for those new to anal beads.

Learn more

Pearl Suction Stimulator voted best new sexual wellness product

The So Divine Pearl Suction Stimulator was voted as the BEST new sexual wellness product in the Pure Beauty Awards. The Pearl Suction Stimulator has gained a lot of attention recently after winning GOLD at the Pure Beauty Awards which took place in London. Up against a range of other products in the sexual wellness and intimate care category, So Divine’s Pearl stimulator took the leading spot and won gold at the awards show. This was the first year that Pure Beauty have introduced the sexual wellness category showing how pleasure has now become a normalised topic in the beauty industry. In fact, the cute suction stimulator in luscious purple (and aqua) has gained lots of attention from beauty buyers and journalists over the last year. Since it’s launch, Pearl has launched in a range of online beauty stores including Look Fantastic, Boots and Just My Look. More impressively it is available to purchase in over 500 Tesco stores across the UK so you can pick up your groceries and pleasure products at the same time. The stimulator offers a range of 11 stimulating pleasure intensities with a pin-pointed, soft silicone head for gentle yet ecstatic pressure. Providing safe and playful pleasure, the Pearl suction stimulator takes you on a journey of heightened arousal and self love with its powerful suction pulsation technology. The pleasure toy is the ideal starting clit sucker for beginners or for those who are looking for a suction stimulator that isn’t going to break the bank. If you’re new to suction stimulators read our handy guide on How To Use A Clit Sucker If you’d like to find our more about the award winning clitoral suction stimulator click here

Learn more