July 15, 2026

Curious About Squirting? Here Are Top Tips From Cat at Ersties!

in Better Sex

At So Divine, we're all about helping you feel more confident, informed, and empowered when it comes to sexual wellness. That's why we're excited to be partnering with Ersties as our guest sexperts, bringing you a series of articles exploring the topics we're all curious about but don't always feel comfortable asking.

Ersties is a female-founded ethical porn platform that combines authentic, female-gaze adult content with educational workshops focused on real pleasure, body confidence, and sexual wellbeing. Together, we'll be sharing expert insights, practical tips, and honest conversations to help you discover what feels good for you.

To kick off the series, Cat, Head of Creative, Community and Education at Ersties, is tackling one of the most frequently asked questions in sexual wellness: squirting.

Drawing on expert guidance, scientific understanding, and the real experiences of women featured in Ersties' educational Squirting Workshop, Cat shares her top tips for approaching squirting with curiosity, confidence, and without pressure. After all, there's no "right" outcome, it's all about exploring your body and discovering what feels good for you.

1. Relaxation Comes First

One of the biggest takeaways from the workshop is that relaxation isn't just helpful, it's essential.

The instructors explain that building pleasure gradually allows arousal to develop naturally. Taking deep breaths, slowing down, and checking in with your body creates the foundation for more intense sensations later on.

Whether that means enjoying a sensual massage, spending longer on foreplay, or simply allowing yourself to unwind, creating a relaxed mindset often makes all the difference.

2. Build Arousal Slowly

Squirting is as much about building energy as it is about letting go.

Breathwork can play an important role here. Focusing on deep, rhythmic breathing while allowing yourself to make sounds and move naturally can help release tension and increase body awareness. Rather than rushing, the workshop encourages building arousal gradually instead of chasing an outcome.

And don't forget to stay hydrated…you might need that glass of water nearby!

3. Get to Know Your G-Spot

Another key part of the workshop focuses on understanding your anatomy.

The G-spot is typically found on the front wall of the vagina, a few centimetres inside, and often feels slightly firmer or more textured than the surrounding tissue. Taking time to experiment with different pressures, rhythms, and "come hither" motions can help you discover what feels pleasurable for your body.

The workshop also notes that steady, consistent G-spot stimulation is often more effective than simply increasing speed or intensity. Sometimes slower really is better.

4. Let Go of Performance Pressure

Perhaps the most valuable advice shared throughout the workshop is to stop making squirting the goal.

When we become focused on achieving a specific outcome, it can create tension that actually makes it harder to relax into pleasure.

Instead, explore with curiosity. Whether you squirt or not doesn't define the experience. Pleasure, connection, and self-discovery are just as valuable.

5. Don't Be Alarmed If It Feels Like You Need to Pee

Many people say that just before they squirt, they experience a strong sensation of needing to pee. Because squirting happens through the urethra, it's common to mistake this feeling and instinctively hold back. If you're relaxed and comfortably aroused, try not to panic or tense up as your body naturally suppresses the urge to urinate during sexual arousal, so that sensation may actually be a sign that you're getting close to squirting. Instead of resisting the feeling, try relaxing into it and letting your body respond naturally.

6. Don't Be Afraid of the Mess

One of the biggest myths surrounding squirting is that it's simply urine.

While the sensation can sometimes feel similar to needing to pee, female ejaculation is a different physiological process involving fluid released from the Skene's glands, often mixed with fluid from the bladder. The important message is not to panic if that familiar feeling appears, it may simply be part of the experience for some people.

If it helps you relax, pop a towel down beforehand and allow yourself to let go without worrying about keeping everything perfectly tidy.

7. Be Patient With Yourself

The workshop finishes with perhaps its most empowering message: not everybody squirts, and that's completely okay.

Some people discover it quickly, while others may never experience it at all. Neither outcome is a reflection of how much pleasure you're capable of experiencing.

The goal isn't to tick something off a sexual bucket list. It's to enjoy learning about your body without judgement or expectation.

Want to Learn More?

Get even more squirting tips from the Ersties performers in their special squirting series here

To celebrate our partnership with Ersties, we're giving customers the opportunity to explore these workshops for themselves. Throughout June, every purchase of a So Divine toy includes a 7-day Ersties membership, giving you access to the full squirting workshop as well as their extensive collection of educational and women-made, ethical adult content.

And if you're curious about exploring G-spot stimulation for yourself, our Self-Pleasure G-Spot Vibrator, Pearl Vibe, Ribbed Vibrator, and Self-Pleasure Rabbit Vibrator are all great options for discovering what feels best for your body.

After all, pleasure isn't about reaching a particular destination. It's about enjoying the journey, exploring without pressure, and learning more about what works for you!

Explore all Ersties' beautiful videos here.

How So Divine Turned Heads at Royal Ascot With Our Most Talked-About Hats Yet

When people think of Royal Ascot, they think of glamorous fashion, extravagant hats and one of the most iconic events in the British social calendar. This year, So Divine brought something a little different to Ladies' Day. As a sexual wellness brand, we're no strangers to challenging conventions. While many brands can rely on traditional advertising to reach new audiences, sexual wellness companies often face significant restrictions across social media, digital advertising and mainstream marketing channels. That's why creativity has always been at the heart of what we do. This year, we took that creativity to Royal Ascot, combining fashion, humour and a powerful message about sexual wellness to create one of our most memorable brand activations to date. The result? Thousands of conversations, countless photographs, social media buzz and national press coverage in The Sun. A Royal Ascot Fashion Statement With a Difference For the campaign, So Divine partnered with renowned sex and relationship expert Dr Tara Suwinyattichaiporn, best known for her appearances on Celebs Go Dating, alongside journalist and broadcaster Georgie Culley. Joining them were members of the So Divine team, all dressed in striking red outfits to create a cohesive visual presence throughout the racecourse. Royal Ascot has long been synonymous with statement headwear. Every year, racegoers compete to showcase the most creative, elegant and eye-catching designs. For our Ascot activation, we created hats inspired by strawberries. But hidden amongst the designs was a subtle surprise – our bestselling Strawgasm vibrator cleverly incorporated into the headpieces. From afar, the hats looked like stylish race-day fashion accessories. Up close, they revealed a playful nod to pleasure and sexual wellness. The reactions were exactly what we'd hoped for: smiles, laughter, curiosity and, most importantly, conversation. Why We Brought Sexual Wellness to Royal Ascot At So Divine, our mission is simple: to make sexual wellness more accessible, empowering and stigma-free. While attitudes towards pleasure and wellbeing have evolved significantly in recent years, conversations around sexual wellness can still feel taboo for many people. We believe that pleasure should be discussed with the same openness as any other aspect of health and wellbeing. By bringing that conversation into mainstream cultural moments, we can help normalise the subject and encourage people to feel more comfortable talking about it. Royal Ascot provided the perfect setting. It's a celebration of individuality, confidence and self-expression – values that align closely with everything So Divine stands for. The Hats That Got Everyone Talking The activation quickly attracted attention from fellow racegoers, photographers and journalists. Throughout the event, people stopped to take photos, ask questions and share the hats on social media. What started as a playful fashion statement soon became a wider conversation about confidence, pleasure and women's wellbeing. The campaign ultimately secured coverage in The Sun, introducing So Divine to thousands of new people and helping us continue our mission of making sexual wellness part of everyday conversation. More Than Just a PR Stunt While the bespoke hats certainly generated attention, this campaign was about much more than creating a memorable photo opportunity. At So Divine, we believe sexual wellness deserves a place in mainstream culture and everyday conversation. Through our products, education and campaigns, we're committed to helping people feel confident exploring pleasure and prioritising their wellbeing. Royal Ascot provided a unique platform to bring those conversations into a space where they might not traditionally be expected. The result wasn't just visibility for our brand it was genuine engagement, meaningful conversations and an opportunity to challenge outdated perceptions in a positive and approachable way. Why Creativity Matters in Sexual Wellness Marketing Unlike many consumer brands, sexual wellness companies face significant restrictions when it comes to advertising. From social media platforms limiting content to paid advertising policies that often exclude products in our category, reaching new audiences isn't always straightforward. Traditional marketing routes that many brands take for granted are often unavailable to us. That's why creativity is so important. At So Divine, we're constantly looking for innovative ways to start conversations, increase awareness and bring sexual wellness into mainstream culture. Rather than relying solely on conventional advertising, we focus on creating memorable moments that people genuinely want to talk about, share and engage with. Our Royal Ascot Ladies' Day activation was a perfect example of that approach. By combining fashion, humour, expert voices and a culturally relevant event, we were able to create a campaign that generated organic conversation, social engagement and national media coverage, all while staying true to our mission of making sexual wellness more open, accessible and stigma-free. Sometimes thinking outside the box isn't just an advantage - it's a necessity. Continuing the Conversation The response to our Royal Ascot activation reminded us why we do what we do. When people feel comfortable talking about pleasure, confidence and wellbeing, barriers begin to disappear. Whether through innovative products, educational content or memorable campaigns, So Divine will continue finding new ways to challenge outdated perceptions and encourage open conversations. And if those conversations happen to start with a very unusual Ascot hat, even better. Read the full feature You can read The Sun's coverage of our Royal Ascot hats and the reactions they generated here: https://www.thesun.co.uk/news/39470124/sex-toys-ascot-the-sun-sexpert-hats/

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The Best Pleasure Pairing: So Divine & Ersties

This Masturbation May, So Divine is teaming up with ethical porn platform Ersties to challenge the outdated myths that still surround masturbation and porn! Together, we are launching a campaign designed to confront stigma and spark open, honest conversations around self-love. For too long, masturbation has been wrapped in secrecy and shame, while porn has often been viewed through a narrow, negative lens. But attitudes are shifting. By pairing our sexual wellness products with Ersties commitment to authentic, ethically produced porn, the collaboration offers a healthier, more mindful approach to solo pleasure. We want to not only normalise pleasure but also show that masturbation can be empowering, intentional, and entirely free from guilt. Together, we aim to replace taboo with transparency and myth with modern understanding, encouraging everyone to explore solo pleasure. Throughout May, we’ll be sharing video content across our channels, so keep an eye out to learn more about masturbation! Your browser does not support the video tag. Learn More About Ersties- The Porn Platform Changing How We See Female Pleasure Ersties is an independent adult entertainment platform, created by women, and focused on female pleasure. Founded with the vision of creating an alternative to mainstream pornography, Ersties has grown into a leading platform in ethical adult entertainment, setting the standard for inclusivity, consent, and performer-led storytelling. Known for its authentic, self-produced erotic content, Ersties celebrates female sexuality through a curated mix of masturbation solos, girl-girl encounters, feature-length fantasies, unique playdates, and erotic stills and playful gameshows such as “Tinder in Real Life” that explore connection, dating, and intimacy in fun, unscripted ways. All content is inclusive, ethically produced, and designed to empower women to embrace their sexuality without judgment. Reinventing adult films through the female gaze, Ersties creates scenes based on what performers genuinely enjoy- no fake orgasms, no scripted scenarios, and nothing that isn’t on their own terms. With its emphasis on real personalities, diversity, and intimacy, Ersties has, for over a decade, grown into a global community of pleasure-lovers, distinguishing itself from mainstream adult entertainment with a playful, natural, and empowering perspective on sexuality. Interested in trying Ersties? Throughout May, anyone who purchases a toy from the So Divine website will receive a FREE 7-day membership to Ersties, the perfect pairing to enjoy with your new toy! *Free membership only available to new Ersties members

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What is the orgasm gap?

What is the orgasm gap? The orgasm gap describes the disparity between orgasms experienced by heterosexual men and heterosexual women. Studies have shown that, 91% of heterosexual men reported that they usually or always experienced an orgasm during sex, in comparison to just 39% of heterosexual women….That is an orgasm gap of 52%! Why is there such a big orgasm gap? Lack of education. One of the main reasons for this gap is our cultural ignorance and the lack of knowledge/education on the clitoris. The clitoris is not just a little pleasure spot outside of the vulva, it is in fact a large internal organ made up of erectile tissue containing over 10,000 nerve fibers! For the majority of vulva owners, orgasms can only be achieved through direct clitoral stimulation! However, it appears that many people think vaginal penetration is the best and only way for vulva owners to orgasm which is incorrect. Most people cannot orgasm from penetration alone and need clitoral stimulation. The lack of education surrounding the clitoris and female pleasure could perhaps be one of the main reasons the orgasm gap exists. Female sexual pleasure hasn’t been considered important. In addition to the lack of knowledge surrounding the clitoris, many women haven’t been taught to prioritise their pleasure. In heterosexual sex, it is common for the sex to end once the male partner has climaxed. Porn also reinforces this too. It is very rare to watch a man prioritise a women’s pleasure once he has ejaculated in porn. Research has suggested that people tend to copy the sexual acts they see in porn, in fact 30% of teenagers in one study claimed that porn was their initial source of sex education. So when the majority of mainstream porn focuses on male pleasure, this is also replicated in real life sex where female pleasure can be easily ignored. It influences what we think ‘normal’ sex should be like. This leads to the belief that only (p in v) penetrative sex leads to a female orgasm. How can we close the orgasm gap? There are a lot of things we can do to close the orgasm gap including the following... 1. Educate, educate, educate. Educate yourself about the female anatomy. Start of by learning about the difference between the vulva and vagina as well as learning about function of the clitoris and the importance of clitoral stimulation during sex. 2. Masturbate. If you are a vulva owner then the best place to start is by getting to know your own body through masturbation and self-exploration. Getting to know your body will enable you to learn exactly what you like and don’t like. You can then teach this to your partner(s) and show them the best technique that best works for you. 3. Experiment with sex toys. Experiment with sex toys! Sex toys will make it easier for you to orgasm and are also great to introduce in partnered sex. Small and narrow sex toys such as bullet vibrators are a great toys to use during sex and will also make it easier for you to orgasm as you can focus on clitoral stimulation. Cock rings are also a great for partnered sex offering dual stimulation for both partners. 4. Talk to your partner about sex. Communicating with your partner is key and is one of the most important factors in improving your sex life and orgasm potential in partnered sex. It is important to communicate with them what you like/don’t like and what techniques works best for you. Making this a habit will ensure that both you and your partner are on the same page about pleasure. 5. Stop faking orgasms. No matter your gender, whenever you fake an orgasm, your partner will assume that what they were doing worked and was pleasurable for you. They may then use the same technique next time (which may not work for you). Rather than faking an orgasm, suggest to your partner to try a technique that you enjoy. 6. Stimulate the clitoris!!! Perhaps the most important factor in reducing the orgasm gap… more focus needs to be on stimulating the clit. More than 80% of vulva owners cannot reach an orgasm solely through penetration! Therefore MORE focus needs to be on stimulating the clitoris rather than just P in V penetration which is less likely to lead to an orgasm.

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