Better Sex
A Guide On Spicing Up The Bedroom
It’s normal for your sex life to hit peaks and valleys, especially when your everyday routine starts to feel mundane, but that doesn’t mean you have to sit idly by while you and your partner grow further apart. If you’re looking for ways to spice up your bedroom activities, then look no further because here are some quick tips for bringing the spark back into your sex life. Go Virtual Distance can be the biggest hurdle when it comes to getting intimate with your partner, especially if you’re quarantining or trying to take extra precautions. However, there are still ways to get your freak on even if you’re miles away from your partner. Many couples and singles are turning to platforms like FaceTime or Skype to experiment with virtual sex to fulfill their sexual frustrations. Before jumping into virtual bed with someone, remember that it’s crucial to establish boundaries to help you feel safe and comfortable. Discussing your wants and needs and even fears will help create a safe space for intimacy and will make it easier to transition into something kinkier. Be transparent in what you want, and always ask first. Asking your partner to remove an article of clothing or to touch themselves can reassure consent but can also be a gateway to some dirty talk. If you’re nervous about initiating, play a game to loosen things up like 21 questions or truth or dare. Sexual positioning is an important but stressful aspect of engaging in virtual sex. However, there are countless fun positions to choose from, like placing your laptop on a somewhat elevated surface while you kneel, so that your partner can get a full view of your body. Or if you want something more focused on your genitals, then focus the camera on just the bottom half while you pleasure yourself. Try Gift Giving Sex toys are a fun and easy way to introduce something new, and exciting to the bedroom. Sex toys are great because there’s something for everyone and their desires. If you’re someone who lacks knowledge in the sex toy department, then focus on you and your partner’s needs to help asset what toy would be best to bring in the bedroom. Now, it can seem overwhelming at first with the various options, which is why it’s important to discuss what you’re looking to turn up a notch. If you are looking for something more basic and easy to use, then consider buying the bullet vibrator, which is great for external use and a less intimidating way to introduce sex toys to your partner. If you really want to take it up a notch, try something that will for sure leave you wanting more like the So Divine Addicted Love Egg With Remote Control, a vibrator operated by a remote control that stimulates the G-spot, and allows you to indulge in some private fun outside of your normal day-to-day. Click here for a sex toy guide for beginners. Add Some Fantasy What are your deepest sexual desires? Have you ever shared them with your partner? Discussing your sexual desires or fantasies may seem uncomfortable at first, however, they shouldn’t as they are a natural part of everyone’s sexuality. Start by opening the conversation, although you might feel weird at first, you will quickly learn that your partner shares some of the same fantasies as you. Fulfilling your sexual fantasy might be as simple as changing up your sexual routine by having sex in the back of your car, or escaping to a public bathroom for a quick blowjob. Make a sex bucket list of things you both have wanted to try, and cross each activity off when completed. This will give you both something to look forward to. Roleplaying is another aspect of sex that often gets overlooked due to fear of embarrassment but roleplaying is a healthy way to change up power dynamics. It can also be a way to challenge typical gender norms, like women being the submissive character, while men are the more dominant ones. If you’re normal the submissive in sex, then send a provocative text that details the ways you will take control once you’re together, or how you would get your partner to climax. This will allow you and your sexual partner to release inhibitions and truly be engulfed in pleasure you’ve never experienced. Communicate Needs and Nerves Communication is one aspect of sex that will never go out of fashion. If you’re someone who struggles with their sexuality making it difficult to let loose in the bedroom, then discuss that with your partner. It’s important to keep things open and honest to ensure that you both are on the same page. Medicational conditions like erectile dysfunction or vaginal dryness might create some sex-related nerves. However, there are possible solutions to help conquer those nerves like Viagra for men or a water-based lubricant for women. If you find it difficult to discuss any sex-related nerves, then consider talking to a sex therapist that can help you or you and your partner get over the hump. Communication should not stop at foreplay but should be happening during sex as well. Sex should always be pleasurable for all parties involved. If you’re feeling uneasy or in pain then speak up. You should also speak up if you want more from your sexual experience. Asking to be spanked or needing more direction might seem awkward but in reality, it can help you learn more about how to satisfy your partner Don’t let your bedroom activities fall by the waistline, because life’s too short to have a dull sex life. It’s never too late to take charge of your pleasure so why not start now. And remember, sex is fun, so enjoy it!
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5 Reasons You Should Use Lube More Often
Lubricant is one of those simple products that can make a huge difference in your intimate experiences, yet it’s often overlooked or underused. Whether you’re new to lube or haven’t thought much about incorporating it into your routine, here are five great reasons why using lube more often can seriously upgrade your pleasure and comfort. 1. Enhanced Comfort and Reduced Friction One of the main benefits of lube is that it reduces friction during any kind of sexual activity, from penetration to masturbation. This helps prevent discomfort, irritation, or even pain, especially if natural lubrication isn’t enough. Using lube means smoother, more enjoyable sensations without any unwanted chafing or dryness. 2. Boosts Pleasure and Sensation Lube doesn’t just help with comfort, it can actually increase pleasure. By adding a silky smooth texture, lube allows for more fluid movement and better contact, which can heighten sensitivity. Some lubes also come with warming, cooling, or tingling effects that can add extra excitement to your intimate moments. 3. Great for All Types of Play Whether you’re using toys, having sex with a partner, or enjoying solo play, lube is your best friend. It makes toy use safer and more pleasurable by reducing friction between skin and silicone or other materials. Plus, if you enjoy anal play, lube is essential to make the experience comfortable and safe. 4. Helps with Vaginal Dryness Many people experience vaginal dryness at some point due to stress, hormonal changes, medication, or menopause. Lube is a quick and effective solution to ease discomfort and restore moisture during intimacy. It’s a simple way to keep things enjoyable and pain-free, without any embarrassment or hassle. 5. Makes Sex Feel More Natural Even if you don’t have dryness issues, adding lube can make sex feel more natural and relaxed. It mimics the body’s natural lubrication, helping you stay in the moment and enjoy every touch. Using lube removes distractions caused by discomfort, letting you focus fully on connection and pleasure. Using lube more often isn’t just about fixing problems it’s about enhancing your entire sexual experience. It’s a small addition that can make intimacy smoother, more comfortable, and way more fun. So why not keep a bottle handy and discover all the benefits for yourself? At So Divine, we offer a range of high-quality lubricants designed for all kinds of play. Explore our collection and find your perfect match today.
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What Are The Benefits Of Mutual Masturbation?
Mutual masturbation is a super hot intimate act. Whether you and your partner want a quick burst of pleasure or are wanting something more slow and passionate, mutual masturbation can be great for both. You could be beside each other or the other side of the room, it's totally up to you. Find out what works best for you and your partner Masturbation is also a great stress reliever and can be even more fun when you're with your partner. There are also plenty of health benefits of masturbation so why not try it! If you need some convincing. Here are a couple reasons why you should try it... It's perfect for when you're too tired to have sex Sometimes you're both in the mood for sex but at the same time you can't be bothered or are just too tired. Mutual masturbation can be a lazy quick fix for that! It's low effort pleasure and you don't have to worry about pleasing your partner. It's something you can both enjoy at the same time when you're too tired to actually get on top. It's a good way to show your partner what you like Have your partner watch you whilst you masturbate and it will turn them on even more. Show them how you masturbate and it will teach them what works best for you. It can help you become more comfortable taking about sex By exploring and trying out new intimate acts with your partner it will allow you to become more confident discussing sex and more importantly what you like and don't like. Learn to be more open with your partner through mutual masturbation. It helps to break up the routine Having sex is great but switching up the routine can also be great fun. It can bring something new and exciting to your sex life especially if you've never tried it before.
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The Sex Toy Market Is Booming
The sex toy industry has seen explosive growth over the past decade, evolving from a niche market into a mainstream wellness powerhouse. More than ever, people are embracing their sexuality openly, and sex toys are now widely recognised as essential tools for pleasure, health, and wellbeing. A Market on the Rise: By the Numbers Recent data reveals just how fast the sex toy market is expanding: The global sex toy market was valued at approximately £35 billion in 2023 and is expected to reach over £52 billion by 2030, growing at a compound annual growth rate (CAGR) of about 7%. Online sales dominate the market, accounting for over 60% of all purchases, driven by the desire for privacy and convenience. The demographic of buyers is broadening, with women making up more than 50% of the market, a significant shift from previous years where male buyers dominated. Younger generations, especially Millennials and Gen Z, are driving the trend towards open conversations and purchasing of sexual wellness products. Why Is the Market Growing So Rapidly? 1. Destigmatisation of Sexual Wellness The taboo around sex toys has diminished considerably. Influencers, wellness experts, and sex educators are normalising conversations about pleasure and masturbation, encouraging more people to explore sex toys without shame. 2. Increased Product Innovation From sleek, discreet designs to app-controlled vibrators and eco-friendly materials, product innovation has attracted a wider audience. People now have access to toys tailored to diverse preferences and needs. 3. More Retail Access Sex toys are no longer hidden away in specialised shops. They are available in major mainstream stores and pharmacies, making them accessible and reducing embarrassment around purchase. 4. Health and Wellbeing Focus People are increasingly recognising sex toys as part of self-care. Beyond pleasure, they support pelvic floor health, reduce sexual dysfunction, and help with stress relief and better sleep. What’s Popular in 2025? Bullet vibrators remain a top seller for beginners and experienced users alike. Couples’ toys designed to enhance intimacy during partner play are growing in demand. Menopause-friendly products have gained prominence as the industry addresses the needs of older adults. Sustainable and body-safe materials are key concerns for modern consumers, driving demand for silicone and glass toys. What Does This Mean for You? Whether you’re new to sex toys or a seasoned enthusiast, the booming market means more choices, better quality, and less stigma than ever before. It’s easier to find something that suits your preferences, lifestyle, and wellness goals. At So Divine, we’re proud to be part of this revolution, offering a range of thoughtfully designed, body-safe, and pleasure-focused products for all genders and experience levels. Ready to explore? Dive into the vibrant world of sexual wellness and discover the perfect toy to elevate your pleasure.
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Body Safe Sex Toy Materials
Purchasing a sex toy can be quite overwhelming. Many people worry about the cost, size, shape and features, however a vast amount of people overlook the material the sex toy is made out of. This is actually a really important factor!! Especially when you are inserting these products into your body. Unfortunately unlike other industries, the sex toy market is highly unregulated and therefore some companies can use materials that are not body safe and may use porous materials that can become a breeding ground for bacteria. Luckily for you all of our So Divine sex toys are 100% body-safe and are all made from non-porous materials. Find out which materials used in sex toys are body-safe and which ones you should try to avoid. Porous VS Non Porous Sex Toys Generally sex toy materials fall into two different categories - porous and non-porous sex toys. Porous sex toys are ones that you want to try and avoid at all costs. These type of sex toys are usually soft, although some of them can contain hard plastic. If it's any other plastic other than ABS then you can assume that it is made from a porous material. Porous toys collect bacteria and dirt which make them very hard to keep clean. This can spread germs and even spread STIs and yeast infections between partners. Another reason to stay away from these toys is that some may contain Phthalates. These are commonly found in cheap porous sex toy materials and are even known to cause cancer!! Phthalates were banned from children's toys back in 2008, although they are still found in some sex toys. Luckily none of our So Divine products contain any of these but make sure you check the materials before buying any sex toys and try to keep away from porous sex toys as these are more likely to contain toxic cheap materials. Body-Safe Sex Toy Materials If you want to know which type of sex toy materials are body-safe then make sure you read the following section. When purchasing sex toys we recommend only purchasing if they contain the following materials. Silicone Sex Toys Silicone is one of the most common sex toy materials about, in addition to this it is completely body safe and non-porous. Silicone toys are great as they warm up to body temperature more easily and can come in a variety of shapes and textures. ABS Plastic Sex Toys Other sex toys are commonly made out of hard plastics such as ABS. These are also a body safe material that can be easily cleaned between uses. ABS is also not harmful in any way, some of our bullets have also been made from this material. Metal Sex Toys Metal sex toys are also a guaranteed non-porous material due to their hard materials. They're super easy to clean so you won't need to be worried about any bacteria forming if you've cleaned them properly between washes. Glass Sex Toys Glass is smooth, hard and non-porous. These sex toys can be easily cleaned and can also be used for temperature play if you dip them in warm or cold water. They are normally made from borosilicate (Pyrex) or soda lime which are both safe to use. Non Body-Safe Sex Toy Materials Whilst a large range of sex toys are safe to use there are still a large amount of unregulated sex toys on the market. You need to be careful of these and avoid purchasing any. If you own some already without realising they are toxic or non-porous then our best advice would be to bin these. Rubber/Jelly Sex/ PVC Toys Jelly, rubber and PVC sex toys should be absolutely avoided when possible! These types of toys are not guaranteed to be body safe and may can contain cancerous substances such as phthalates. As the sex toy industry is unregulated some rubber/jelly toys may include these ingredients so its best to avoid them at all costs. These toys are also porous and can harbor bacteria making them difficult to keep clean and are likely to spread yeast infections and STIs between partners.
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Sex, Health and Wellbeing - Is there a link?
Gone are the days when sex was an embarrassing subject to talk about, times are now changing! With the launch of sex toys in mainstream stores such as Tesco and Boots, consumers are becoming more open to talking about sex. While most people only think about the obvious pleasure benefits, there's a much wider range of benefits linking to our wellness. In fact, sex plays a key part of our general wellness as well as our emotional and physical health. So how can sex have a positive impact on your health and wellness? 1. It Reduces Stress Levels Overtime stress can have a substantial impact on your overall well-being. It's important to take some time each day away from your stresses... and yes sex can help with that! Physical intimacy can lower stress levels due the release of 'feel good' chemicals in the brain such as dopamine, endorphins and oxytocin. In addition to this, after you orgasm, your body releases a hormone called 'Prolactin' , this is often the reason why we feel so relaxed after sex and even sometimes feel slightly drowsy. 2. Helps To Reduces Pain Got a headache coming on? Some fun in the sheets may actually help to reduce the pain. Sexual intimacy releases oxytocin which is known to ease pain. According to Professor Barry Komisaruk, who studies brain activity during sex, he found that an orgasm will block out the pain altogether! 3. Improves Bladder Control In Women Regular orgasms help to work your pelvic floor muscles by strengthening and toning them. In turn, a strengthened pelvic floor can help to improve bladder control and will also lower the risk of incontinence in later age. 4. Lowers Blood Pressure Yep that's right, sex is also known to help lower blood pressure. So why not try having sex more often! A Scottish study found that sexual activity can actually prevent an increase in blood pressure during stressful events. Every little helps! 5. It's Good For The Heart Any type of exercise is good for the heart and yes sex counts too! Although we would still recommended getting at least 30 minutes of exercise a day, sex is an extra bonus on top of this. According to a study at Queen’s University in Belfast, they found that sex could potentially halve the risk of heart attack in men who have sex more than three times a week! 6. Improves Sleep If you struggle to sleep then try having an orgasm to help you drift off. When you have an orgasm your body releases a hormone called prolactin which is a natural sleep aid! That also explains why you sometimes feel sleepy after sex.
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The Benefits Of Morning Sex
Sex is amazing anytime of the day and serves it's large number of health benefits. However, the benefits of morning sex will make you want to start switching up your routine. 1. It’s One Of The Best Ways To Start The Day Mornings are best for treating yourself to some self-care to start the day such as working out, mediating. So why not include sex in that? By having sex in the morning it can be one of the best ways to start the day off. That’s because when you have an orgasm your body releases the chemical oxytocin that makes you feel happier and less groggy. 2. It Counts As A Mini Work Out While morning sex is not quite the equivalent to doing an hour on the treadmill, it still counts a workout. Studies have show that sex burns about 5 calories per minute which is about the same as going for a walk. 3. It’s A Better Replacement For Coffee Sex gets you fired up in the morning in a way that coffee can’t! 4. It Reduces Stress Need to reduce your morning stress levels? Well, a morning quickie can be the perfect way to start off your day stress-free. According to one study, pleasurable activities reduce your stress hormone levels. 5. Your Body Is Primed For Morning Sex Both estrogen and testosterone levels are at their highest in the morning, therefore this increases sexual desire which makes morning sex feel so damn good. Your energy levels are also normally much higher in the morning so it's the perfect time of the day to have the best sex. 6. You'll Get A Post Sex Glow Morning sex will set you up to not only feel great but you'll look great too! According to experts, morning sex can give you a fresh glow due to the increase levels of DHEA - a chemical that's also linked to glowing skin and hair. 7. It Increases Intimacy Between Couples Waking up with your partner helps to boosts endorphin levels, this often leads to increased levels of intimacy between partners, helping relationships to last longer.
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Masturbation May: Britain's Masturbation Habits
It's MASTURBATION MAY - aka the month we celebrate getting off with ourselves. It started back in 1995 by Good Vibrations and has ever since been about breaking the taboo surrounding pleasure. Each year more and more Brits are getting more comfortable discussing pleasure and sex toys. This is also represented by the increase mainstream stores selling sex toys. You can now find our So Divine adult toys in Tesco, ASDA, Boots, Superdrug and Ocado. 10 years ago this would not have been the case, but things are changing massively and we're excited to be a part of this change. To learn more about masturbation and sex toys, TENGA conducted one of the world's largest study on self-pleasure. We picked out some of the key findings from TENGA's report which studied Brits masturbation and sex toys habits. Find out below some of the key findings!! Masturbation is one of the Most Pleasurable Experiences According to TENGA's survey, Brits find masturbation one of the most pleasurable experiences in the world! They even find it more pleasurable than laughing, taking a hot bath, eating a delicious meal and being in a beautiful place. Brits Find Masturbation One Of The Most Stress Reliving Experiences Brits also find masturbation to be one of the most stress reliving experiences in the world. Brits rank masturbation as being more stress reliving than getting a relaxing massage, listening to music, doing yoga stretches and meditating!! British Men & The LGBT Group Masturbate the Most Over 93% of men masturbate and 95% of the LGBT community do. In addition to this, 88% of women in the UK masturbate. Over Half Of Brits Use Sex Toys According to the survey, over half of Brits use sex toys and those that do report higher levels of satisfaction and pleasure from using them. Women are also more likely to use sex toys than men with 65% of females in the UK using sex toys, in comparison to 42% of men. However other stats have suggested that mens sex toys are one of the fasted growing sector in the sex toy industry. The Celebrities We Fantasize About The Most According to TENGA's survey the most popular men that British women fantasize about are: Tom Hardy, Christen Grey, Jonny Depp & Brad Pitt. For British Men it's: Jennifer Lawrence, Scarlett Johansson and Emma Watson.
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Top Creative Ways To Use Sex Toys With Your Partner
A whole new level of sexual revolution is happening today which means that sex toys are no longer here for the sole purpose of masturbating alone. Forget about the prospect that these little (or sizeable) pieces of libido boosters should remain behind closed doors and purchases must be made discreetly and under-the-counter only. Let us welcome the fact that there are a lot more ways to use sex toys than to just do it yourself. To name a few, butt plugs, bullets, cock rings, dildos and vibrators are great ways to spice things up a little bit in the bedroom, especially if you feel like your intimate moments are lacking that heat and excitement factors everyone's craving for. Read on for a few best ways to incorporate sex toys in your relationship and change the way you and your partner have sex. Foreplay Whether you and the partner decide to browse together online or pay a visit to your local adult store, the act of shopping for sex toys together can be counted as foreplay. Apart from this, there are many different variations that you can use on each other to increase the pleasure and excitement before you have sex. Would you like your man to have a harder, longer-lasting erection and a delayed but more intense orgasm? Try a cock ring. On the other hand, using a massaging wand is a perfect idea to soothe, relax, tempt and tease your partner before penetration. Sensory deprivation Whilst most sex toys are intended to increase your libido, there are also many toys that can be used to suppress one or more of the senses. Go back to basics and throw in a blindfold or handcuffs to momentarily strip your lover of control. Putting on a show Both men and women are turned on by what they see. In light of this, putting on a show for your partner with the help of sex toys is a great way to spice up their sexual appetite. Once you're in bed, consider using a dildo or a vibrator and give your lover a 'Look But Don't Touch' show. Seeing you writhe in pleasure is a really huge turn on for your significant other which will help give your partner the increased level of performance that you both desire. Stimulating the perineum A man's prostate gland is highly sensitive and getting it stimulated is a great way to turn him on and bring him stronger orgasms. This is located inside the small patch of skin between his scrotum and anus. If you're way past inserting a finger in his anus, butt plugs are always here to assist. They are the easiest sex toys to use for this purpose as they are specifically designed to stay in place once inserted. Dual action It is not uncommon for some women to perform self-stimulation whilst going down on their significant other. Instead of doing so with only your hand, pick a bullet with the choice of speed and pulsating patterns of your liking. Utilising this during your oral performance will create intense stimulation that will surely be followed by a heady climax. If you are looking for sex toys that will allow you and your partner to maximise pleasure and enjoy loving for longer, So Divine are here to help. We are celebrating the arrival of a bright sex toy future where everyone can enjoy safe and playful sexual pleasure.
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